Featured Engagement
CRUMS Leasing: AI Operating System from Zero in 90 Days
Led as Fractional CMO & AI Marketing Consultant
CRUMS Leasing came in with a stack of seven disconnected SaaS platforms holding together sales, marketing, and operations — expensive, brittle, and impossible to measure end-to-end. As Fractional CMO, John owned the strategy: consolidate the stack, replace it with a purpose-built AI Operating System, and stand up a full demand engine on top of it.
Ninety days later, one operator had shipped the enterprise website, admin dashboard, SEO program, Google Ads, Facebook Ads, email marketing, and a ChatGPT lead-capture agent — nine AI systems wired into a single source of truth. The SEO side alone went from zero to 30.2K impressions, and the seven legacy platforms were retired. The two case studies below break down the marketing and architecture sides in full detail.